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microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian • Feb. 7, 2020

Wilson argues that microtargeting helps to mobilize voters around certain issues.

From Washington Times • Jan. 31, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge • Jan. 7, 2020

And Facebook’s authenticity regulation includes its systems of ad customization and microtargeting.

From Slate • Oct. 21, 2019

The problem, critics of microtargeting say, is that even a small amount of money could potentially have large negative effects.

From New York Times • Aug. 16, 2018

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023