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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

In June, market research company Worldpanel by Numerator published a study looking at how this affects grocery spending among UK users.

From BBC ● Jul. 7, 2026

Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.

From BBC ● Jun. 25, 2026

Families made up 55% of the audience, Disney said, and opening night crowds gave it an average grade of A, according to market research firm CinemaScore.

From The Wall Street Journal ● Jun. 21, 2026

A large group of students were recruited for what they were told was a market research study by a company making high-tech headphones.

From "The Tipping Point" by Malcolm Gladwell

U.S. snack sales by units are down 4% in the past four years, according to data from market-research firm NIQ.

From The Wall Street Journal ● Jul. 8, 2026

Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.

From Barron's ● Jun. 18, 2026

Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.

From MarketWatch ● Jun. 16, 2026

U.S. purchases of fitness trackers grew 88% between 2024 and 2025, according to market-research firm Circana.

From The Wall Street Journal ● May 7, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell