rollout

or roll-out

[ rohl-out ]
/ ˈroʊlˌaʊt /

noun

the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Definition for roll out (2 of 2)

Origin of roll

1175–1225; (noun) (in senses referring to rolled or round objects) Middle English: scroll, inscribed scroll, register, cylindrical object < Old French ro(u)lle < Latin rotulus, rotula small wheel, diminutive of rota wheel (see rotate1, -ule); (in senses referring to motion) derivative of the v.; (v.) Middle English rollen < Old French rol(l)er < Vulgar Latin *rotulare, derivative of Latin rotulus, rotula
SYNONYMS FOR roll
12 swing, tilt.
40 See list1.
47 spindle.
Related formsroll·a·ble, adjectivere·roll, verbun·roll·a·ble, adjectivewell-rolled, adjective
Can be confusedrole roll
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for roll out (1 of 2)

roll out


verb (tr, adverb)

to cause (pastry) to become flatter and thinner by pressure with a rolling pin
to show (a new type of aircraft) to the public for the first time
to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets

noun roll-out

a presentation to the public of a new aircraft, product, etc; a launch

British Dictionary definitions for roll out (2 of 2)

roll

/ (rəʊl) /

verb

noun

Word Origin for roll

C14 rollen, from Old French roler, from Latin rotulus a little wheel, from rota a wheel
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Idioms and Phrases with roll out (1 of 2)

roll out


1

Get out of bed, as in I rolled out around six o'clock this morning. [Colloquial; late 1800s]

2

Introduce, disclose, as in They rolled out the new washing machine with great fanfare.

Idioms and Phrases with roll out (2 of 2)

roll


In addition to the idioms beginning with roll

  • roll around
  • roll back
  • roll in
  • rolling stone
  • roll in the aisles
  • roll in the hay
  • roll out
  • roll over
  • roll the bones
  • roll up
  • roll up one's sleeves
  • roll with the punches

also see:

  • easy as pie (rolling off a log)
  • get rolling
  • get the ball rolling
  • heads will roll
  • on a roll
  • red carpet
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.