rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

He said that users’ willingness to pay on the other side of the rollout was “a little bit of an unknown.”

From MarketWatch • May 14, 2026

Son is considering investing several billion dollars in the country as part of a broader rollout of SoftBank's AI infrastructure, according to Bloomberg, with the CEO floating the idea of investing up to $100 billion.

From Barron's • May 13, 2026

The union said the rollout was done “in a scattershot manner,” with hundreds either not receiving the raises or waiting months, and alleged UC also imposed new healthcare rates without bargaining.

From Los Angeles Times • May 13, 2026

The e-commerce platform called the offer “neither credible nor attractive” after a rollout by GameStop CEO Ryan Cohen appeared to fizzle.

From The Wall Street Journal • May 12, 2026

The DEA launched Operation Pipeline in 1984 as part of the Reagan administration’s rollout of the War on Drugs.

From "The New Jim Crow" by Michelle Alexander