rollout

or roll-out

[ rohl-out ]

/ ˈroʊlˌaʊt /

noun

the first public showing of an aircraft.

Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.

Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Words nearby rollout

rollins, rollmop, rollneck, rollo, rollock, rollout, rollover, rolls-royce, rollway, rolodex, roly-poly

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example sentences from the Web for rollout

Priebus derided the rollout of her new book, Hard Choices, and claimed her poll numbers are sinking.
Fact-Checking the Sunday Shows: June 15|PunditFact.com|June 15, 2014|DAILY BEAST
Now, it is true that Americans are unhappy with the rollout of the Affordable Care Act.
Yes Republicans, Tell Us Again How You Hate Obamacare|Jamelle Bouie|January 6, 2014|DAILY BEAST
Not the bungled Obamacare rollout, the wavering red line in Syria, NSA surveillance scandal, or IRS controversy?
After a Lousy Year, How Obama Can Turn His Presidency Around|Ron Christie|December 26, 2013|DAILY BEAST
Not only was the rollout a disaster, but now, the public has turned decisively against the effort.
Americans are Clear: Obamacare Just Isn't Liberal Enough|Jamelle Bouie|December 23, 2013|DAILY BEAST

Could anger at the Obamacare rollout make Americans more receptive to a kind of Medicare-for-all system?
Single Payer Is Getting a Second Life as Obamacare Frustration Peaks|David Freedlander|December 10, 2013|DAILY BEAST