or roll-out

[ rohl-out ]
/ ˈroʊlˌaʊt /


the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

Example sentences from the Web for rollout

British Dictionary definitions for rollout

roll out

verb (tr, adverb)

to cause (pastry) to become flatter and thinner by pressure with a rolling pin
to show (a new type of aircraft) to the public for the first time
to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets

noun roll-out

a presentation to the public of a new aircraft, product, etc; a launch
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Idioms and Phrases with rollout

roll out


Get out of bed, as in I rolled out around six o'clock this morning. [Colloquial; late 1800s]


Introduce, disclose, as in They rolled out the new washing machine with great fanfare.

The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.