rollout
Americannoun
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the first public showing of an aircraft.
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Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.
the most lavish rollout in soft-drink history.
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Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Etymology
Origin of rollout
First recorded in 1955–60; noun use of verb phrase roll out
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Coca-Cola announced the revival of the soda under the original Mr. Pibb name and the new offerings in October, with a nationwide rollout taking place this year.
From MarketWatch ● Jul. 28, 2026
On an earnings call, Musk walked back earlier guidance on the rollout of its Robotaxi ride-hailing service, Optimus humanoid robots and an electric semi truck that has been in development for years.
From The Wall Street Journal ● Jul. 23, 2026
Tesla’s robotaxi plans have been of major interest to investors, but some are getting fed up with the company’s slower-than-expected rollout.
From MarketWatch ● Jul. 20, 2026
This week, Ryanair said "the failed EES rollout" was causing unnecessary delays and long queues.
From BBC ● Jul. 19, 2026
This demand was satisfied by another catalytic event: the rollout of Windows 95, which shipped fifteen days after Netscape took its stock public.
From "The World Is Flat" by Thomas L. Friedman
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
