rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

The union said the rollout was done “in a scattershot manner,” with hundreds either not receiving the raises or waiting months, and alleged UC also imposed new healthcare rates without bargaining.

From Los Angeles Times • May 13, 2026

Elon Musk’s potential trip to China with President Trump fuels speculation about Tesla’s Full Self-Driving rollout there.

From Barron's • May 12, 2026

But a rollout led by GameStop’s “meme-stock king” appeared to fizzle.

From The Wall Street Journal • May 12, 2026

Apple’s AI missteps, including a botched rollout of a smarter version of the Siri voice assistant, peeved investors last year.

From MarketWatch • May 8, 2026

This demand was satisfied by another catalytic event: the rollout of Windows 95, which shipped fifteen days after Netscape took its stock public.

From "The World Is Flat" by Thomas L. Friedman