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run-of-paper

[ruhn-uh v-pey-per]
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adjective
  1. R.O.P.
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Origin of run-of-paper

First recorded in 1950–55

R.O.P.

  1. run-of-paper: a designation specifying that the position of a newspaper or magazine advertisement is to be determined by the publisher.
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Compare preferred position.

Origin of R.O.P.

First recorded in 1945–50
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for run-of-paper

run-of-paper

adjective
  1. (of a story, advertisement, etc) placed anywhere in a newspaper, at the discretion of the editor
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012