Origin of run-of-paper
First recorded in 1950–55
- run-of-paper: a designation specifying that the position of a newspaper or magazine advertisement is to be determined by the publisher.
Compare preferred position.
Origin of R.O.P.
First recorded in 1945–50
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- (of a story, advertisement, etc) placed anywhere in a newspaper, at the discretion of the editor
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012