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sales promotion

noun

  1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.


sales promotion

noun

  1. activities or techniques intended to create consumer demand for a product or service


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Word History and Origins

Origin of sales promotion1

First recorded in 1915–20

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Example Sentences

Just as retailers have launched holiday-themed sales promotions throughout the year, consumers are shopping earlier.

From Digiday

The company drastically reduced spending on discounts, marketing and sales promotion, and employee expenses.

From Quartz

So it was decided to retain both of the old men and to give the newcomer the title of sales promotion manager.

After that comes intelligent and unremitting sales-promotion work.

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