sales promotion

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noun

the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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Origin of sales promotion

First recorded in 1915–20

Words nearby sales promotion

salesman, salesmanship, salespeople, salesperson, sales pitch, sales promotion, sales rep, sales representative, sales resistance, salesroom, sales slip

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

How to use sales promotion in a sentence

Just as retailers have launched holiday-themed sales promotions throughout the year, consumers are shopping earlier.
Why marketers are going all in on TV streaming this holiday season|Roku|October 29, 2021|Digiday
The company drastically reduced spending on discounts, marketing and sales promotion, and employee expenses.
How an Indian online travel portal nearly doubled its profits during a pandemic|Ananya Bhattacharya|June 16, 2021|Quartz
Houellebecq on Thursday announced that he is suspending promotion of the novel.
Houellebecq’s Incendiary Novel Imagines France With a Muslim President|Pierre Assouline|January 9, 2015|DAILY BEAST
Like any good marketer, Silverman says he has sales figures proving his approach is working.
The Case Against In-Your-Face Atheism|Steve Neumann|January 4, 2015|DAILY BEAST

According to James, by 2014 his business did close to $2 million in overall sales.
Career-Minded Women Turn to Male Escorts For No-Strings Fun and (Maybe) Sex|Aurora Snow|January 3, 2015|DAILY BEAST
Sales are best in Asia, London, the Middle East, and Russia.
Handbags: The More You Pay, The Smaller They Shrink|Elizabeth Landers|December 29, 2014|DAILY BEAST
He noted that some retail stores that benefit from Christmas sales still instruct employees to wish customers “Happy Holidays.”
A Field General in the War on Christmas|David Freedlander|December 24, 2014|DAILY BEAST
A pension encourages earlier retirement from work, quickens promotion, and vitalises the whole service.
Fifty Years of Railway Life in England, Scotland and Ireland|Joseph Tatlow
His exceptional ability was soon recognised and his promotion was rapid.
Fifty Years of Railway Life in England, Scotland and Ireland|Joseph Tatlow
Promotion came speedily when the guillotine cleared the way in the higher ranks by removing the incompetent and unfortunate.
Napoleon's Marshals|R. P. Dunn-Pattison
If he is restricted to cash sales only, or is not protected by usage in selling on credit, he cannot do so.
Putnam's Handy Law Book for the Layman|Albert Sidney Bolles
Save in war time merit gained little reward; promotion came neither from the east nor the west, but from court favouritism.
Napoleon's Marshals|R. P. Dunn-Pattison

British Dictionary definitions for sales promotion

sales promotion

noun

activities or techniques intended to create consumer demand for a product or service

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012