sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

---

sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

---

Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.

From Los Angeles Times

Thai officials argued their country had a “strong need for a regulation,” saying the “sales promotion” of milk formula for babies and toddlers contributed to the nation’s low rate of breastfeeding.

From Salon

“This mid-October sales promotion started in the pandemic and re-emerged last year. It appears Amazon intends for this to be a permanent event, and other retailers have responded in kind.”

From Washington Times

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC

Live-streaming sales promotion, a booming e-commerce trend in China, has also foundered with Western audiences.

From Los Angeles Times