• synonyms

sales promotion


the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.


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Nearby words

sales, sales check, sales finance company, sales forecast, sales pitch, sales promotion, sales register, sales rep, sales representative, sales resistance, sales slip

Origin of sales promotion

First recorded in 1915–20 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for sales promotion

sales promotion


activities or techniques intended to create consumer demand for a product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012