sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.

From Los Angeles Times • Sep. 27, 2024

“This mid-October sales promotion started in the pandemic and re-emerged last year. It appears Amazon intends for this to be a permanent event, and other retailers have responded in kind.”

From Washington Times • Nov. 15, 2023

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

Another drugmaker, Fujian Mindong Rejuenation Pharmaceutical Co, also withdrew its listing application, after the Shenzhen Stock Exchange sought details and the rationale of its sales promotion activities including academic seminars.

From Reuters • Aug. 11, 2023

Premium Method of Sales Promotion For many years, the premium method of sales promotion has been an important factor in wholesale coffee merchandising, as well as in retail distribution.

From All About Coffee by Ukers, William H. (William Harrison)