sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

"We felt that zines could appeal to a different audience than traditional readers," Masato Sugiura, deputy head of the sales promotion unit, told AFP.

From Barron's • Jun. 1, 2026

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

Another drugmaker, Fujian Mindong Rejuenation Pharmaceutical Co, also withdrew its listing application, after the Shenzhen Stock Exchange sought details and the rationale of its sales promotion activities including academic seminars.

From Reuters • Aug. 11, 2023

Live-streaming sales promotion, a booming e-commerce trend in China, has also foundered with Western audiences.

From Los Angeles Times • Feb. 9, 2023

Premium Method of Sales Promotion For many years, the premium method of sales promotion has been an important factor in wholesale coffee merchandising, as well as in retail distribution.

From All About Coffee by Ukers, William H. (William Harrison)