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sales resistance

American  

noun

  1. the ability or inclination to refuse to buy a product, service, etc., offered.


sales resistance British  

noun

  1. opposition of potential customers to selling, esp aggressive selling

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of sales resistance

First recorded in 1920–25


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

New issues have special salesmanship behind them, which calls therefore for a special degree of sales resistance.

From Los Angeles Times ● Jun. 23, 2026

Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.”

From Inc ● Dec. 31, 2010

But executive jets are running into stiff sales resistance from the very group for which they were intended: corporate executives.

From Time Magazine Archive

Thus, when recession-minded merchants felt the first touch of sales resistance, they canceled orders and started to live off inventories, lest they be caught in a slump.

From Time Magazine Archive

Both Penny and Louise had helped sell tickets for the motor pilgrimage, but sales resistance was becoming increasingly difficult to overcome.

From The Wishing Well by Mildred A. (Mildred Augustine) Wirt

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