sales resistance

American  

noun

1. the ability or inclination to refuse to buy a product, service, etc., offered.

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sales resistance British  

noun

1. opposition of potential customers to selling, esp aggressive selling

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Etymology

Origin of sales resistance

First recorded in 1920–25

Example Sentences

Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.”

From Inc • Dec. 31, 2010

Thus, when recession-minded merchants felt the first touch of sales resistance, they canceled orders and started to live off inventories, lest they be caught in a slump.

From Time Magazine Archive

The two partners are now mulling over another plan to beat down the public's sales resistance.

From Time Magazine Archive

But executive jets are running into stiff sales resistance from the very group for which they were intended: corporate executives.

From Time Magazine Archive

Too often the stands are covered with advertisements of such commodities, and this immediately creates sales resistance so far as the promotion of fresh farm products is concerned.

From A Living from the Land by Duryee, William B.