sales resistance

American  

noun

1. the ability or inclination to refuse to buy a product, service, etc., offered.

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sales resistance British  

noun

1. opposition of potential customers to selling, esp aggressive selling

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Etymology

Origin of sales resistance

First recorded in 1920–25

Example Sentences

Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.”

From Inc • Dec. 31, 2010

Consumer sales resistance puzzles economists because it represents a paradox.

From Time Magazine Archive

The two partners are now mulling over another plan to beat down the public's sales resistance.

From Time Magazine Archive

In Hollywood, the shoeshine boy outside the CBS building chipped away at actors' sales resistance by chalking on his shoe box a knowing come-on: "One Shoe Shined Free."

From Time Magazine Archive

Both Penny and Louise had helped sell tickets for the motor pilgrimage, but sales resistance was becoming increasingly difficult to overcome.

From The Wishing Well by Wirt, Mildred A. (Mildred Augustine)