salesmanship
Americannoun
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the technique of selling a product.
They used a promotional gimmick that was the last word in salesmanship.
-
adeptness at creating interest in new ideas, products, methods, etc..
The only ingredient lacking in the system was salesmanship.
noun
-
the technique, skill, or ability of selling
-
the work of a salesman
Etymology
Origin of salesmanship
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
That outcome required bold investments, brilliant salesmanship and, in some cases, disregard for vulnerable players and indifference to loyal fans.
From The Wall Street Journal • Oct. 24, 2025
In 1987, inspired by the salesmanship of the televangelists, Renker and his friend Bill Guthy saw an opportunity of their own.
From Slate • Feb. 21, 2025
But that’s just a hopeful bit of salesmanship.
From Los Angeles Times • Jan. 20, 2025
If Hunt’s hiring of Reid underscored his salesmanship and business acumen, Lurie’s decision highlighted his keen eye for talent and willingness to take a gamble.
From Seattle Times • Feb. 5, 2023
The cyclotron’s celebrity as a technological phenomenon fed on itself, fueling its inventor’s preference for engineering and salesmanship over the tedious drudgery of hard science.
From "Big Science" by Michael Hiltzik
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
