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sales resistance

American

noun

the ability or inclination to refuse to buy a product, service, etc., offered.

sales resistance British

noun

opposition of potential customers to selling, esp aggressive selling

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of sales resistance

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.”

From Inc • Dec. 31, 2010

Wershow found his biggest sales resistance when he tried to peddle last year's Open Champion Jack Fleck.

From Time Magazine Archive

The two partners are now mulling over another plan to beat down the public's sales resistance.

From Time Magazine Archive

Even more disheartening is the fact that today the German piano tycoons stand clearly defeated, after a two-year battle with "sales resistance" in Germany itself.

From Time Magazine Archive

While their money lasted they had no sales resistance whatever.

From Land of the Burnt Thigh by Voorhies, Stephen J.

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023