sell someone on

Idioms  

1. Convince or persuade someone of the worth or desirability of something, as in They were hoping to sell enough legislators on their bill so that it would pass easily, or Dave was really sold on that new car. [Colloquial; early 1900s]

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Example Sentences

Mr. Kirman is going to have to sell someone on the idea that plunking a billion dollars into a personal property is a good idea.

From New York Times

“In the past there was a sense you had to make massive changes, that his adaptations don’t always translate very well. What I love is that especially after ‘It,’ it’s going to be easier to sell someone on a faithful King adaptation.”

From Los Angeles Times

When they do graduate from the flagship universities, Harris said it’s difficult to sell someone on moving to a smaller town.

From Washington Times

Here are my top 10 sales tips, all of which have served me and our staff — including Jo Opot, pictured above — for years: You can sell only if you yourself are convinced: If you are not sold on the product or service, it will be an uphill battle to sell someone on else.

From New York Times