selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

See Examples For:

selling point

Furthermore, many browsers make it easy to store and deploy payment credentials, eating into what had traditionally been a main selling point of PayPal’s service.

From MarketWatch ● Jul. 28, 2026

That marketing often overlaps with another popular selling point: the word “natural.”

From Los Angeles Times ● Jul. 27, 2026

“Maddie’s Secret” might not have the same factual background as its selling point, but it’s indisputably authentic nonetheless.

From Salon ● Jun. 22, 2026

You can just imagine what a selling point that is.

From The Wall Street Journal ● May 30, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich