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selling point

American  

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

    A generous discount is the chief selling point of the book club.


Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Like the retail crowd, institutional investors have been charmed by Beck and his executive team, which Koontz believes is a major selling point for Rocket Lab.

From MarketWatch • Jun. 10, 2026

The selling point is that it would promise to reopen the Strait of Hormuz.

From The Wall Street Journal • May 28, 2026

In China’s new retail race, speed is the selling point.

From Barron's • May 23, 2026

Affordability is a huge selling point, but nowadays mitumba is no longer reserved for the poorest customers.

From BBC • May 23, 2026

That was another selling point of the basement bathroom.

From "Middlesex: A Novel" by Jeffrey Eugenides

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