selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

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Example Sentences

See Examples For:

selling point

Hired as an assistant project manager, the candidate’s strong communication and organizational skills were his selling point, she said.

From MarketWatch ● Oct. 2, 2026

Naturally, the Mara connection is the selling point here.

From Salon ● Sep. 28, 2026

That was a big selling point for Finch Plus.

From Slate ● Sep. 6, 2026

In Lady Beckham's case, the range also allowed her to demonstrate an enthusiasm which has become part of the brand's selling point.

From BBC ● Sep. 2, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich

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