selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

See Examples For:

selling point

That marketing often overlaps with another popular selling point: the word “natural.”

From Los Angeles Times ● Jul. 27, 2026

He even managed to turn a potential liability—at 63 he is older by decades than the executives running emerging rivals—into a selling point.

From The Wall Street Journal ● Jul. 18, 2026

They became a bigger selling point for beverages after Gatorade, launched in the 1960s, and Powerade, launched in the 1980s, marketed them as a something that could help athletes rehydrate.

From MarketWatch ● Jul. 11, 2026

“Maddie’s Secret” might not have the same factual background as its selling point, but it’s indisputably authentic nonetheless.

From Salon ● Jun. 22, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich