selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Advised to be more cautious, the builders only step up their selling campaigns.

From Time Magazine Archive

But Banco, formed in 1929, paid fancy prices for its unit banks, indulged in high-pressure stock selling campaigns.

From Time Magazine Archive

No one will dispute the statement that the reason so many selling campaigns fail is not because of a lack of merit in the propositions themselves but because they are not effectively presented.

From Business Correspondence by Anonymous