selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

They have also challenged the country’s fundamental selling point—that it is an oasis of peace in a rough neighborhood.

From The Wall Street Journal

Tudor's arrival raised eyebrows all round, with his unique selling point supposedly his status as an impact coach with a capacity for getting quick results.

From BBC

His unique selling point, in an appointment that smacked of panic from Tottenham's hierarchy, was that he had a chequered coaching career but a record of having the sort of instant impact the club required.

From BBC

Its streaming performance is often touted as one of its strongest selling points, very much in line with my experience.

From Salon

The key selling point of Reflection is that it is releasing “open-source” AI models, meaning they are free for users to download and modify.

From Barron's