selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

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Example Sentences

See Examples For:

selling point

O’Neil said that “easy delivery and setup” was the second biggest selling point for her, after price.

From MarketWatch ● Nov. 9, 2026

“That journey for us really expressed a selling point of the show, what makes ‘Industry’ unique,” said Mark Doumet, vice president of originals marketing for HBO and HBO Max.

From The Wall Street Journal ● Oct. 5, 2026

Naturally, the Mara connection is the selling point here.

From Salon ● Sep. 28, 2026

Higher-strength champagne is unlikely to be an obvious selling point, warned Jane Anson, a wine columnist and author based in Bordeaux.

From BBC ● Sep. 12, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall

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