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selling point

American  

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

    A generous discount is the chief selling point of the book club.


Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

A key selling point for that equipment is that the software is able to capture loads of information that the company says can help farmers increase crop production and lower their costs.

From The Wall Street Journal Sep. 9, 2026

That was a big selling point for Finch Plus.

From Slate Sep. 6, 2026

Older ALPRs did not have this vast network, which is a major selling point for law enforcement.

From BBC Sep. 5, 2026

Furthermore, many browsers make it easy to store and deploy payment credentials, eating into what had traditionally been a main selling point of PayPal’s service.

From MarketWatch Jul. 28, 2026

That was another selling point of the basement bathroom.

From "Middlesex: A Novel" by Jeffrey Eugenides

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