selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

See Examples For:

selling point

“Maddie’s Secret” might not have the same factual background as its selling point, but it’s indisputably authentic nonetheless.

From Salon ● Jun. 22, 2026

The hotel website says the hotel is adjacent to the stadium and lists the distance as under a mile, a major selling point during big events.

From The Wall Street Journal ● Jun. 16, 2026

The home’s very specific branding, once thought to be a selling point, limited its appeal to wealthy superfans, rather than typical luxury buyers.

From MarketWatch ● Jun. 3, 2026

At Interactive Brokers, VOO’s low fees are its main selling point.

From Barron's ● Jun. 3, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall