selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

See Examples For:

selling point

That was a big selling point for Finch Plus.

From Slate ● Sep. 6, 2026

As a result, the capacity for Delap to carry the ball at pace into space and shoot – arguably his unique selling point as a player – was dramatically reduced.

From BBC ● Aug. 27, 2026

Google’s tensor processing units have been a major selling point for the company’s AI strategy.

From MarketWatch ● Aug. 12, 2026

That marketing often overlaps with another popular selling point: the word “natural.”

From Los Angeles Times ● Jul. 27, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall