selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

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Example Sentences

See Examples For:

selling point

Hired as an assistant project manager, the candidate’s strong communication and organizational skills were his selling point, she said.

From MarketWatch ● Oct. 2, 2026

Naturally, the Mara connection is the selling point here.

From Salon ● Sep. 28, 2026

That was a big selling point for Finch Plus.

From Slate ● Sep. 6, 2026

The selling point is that it’s simply a toothbrush that also flosses your teeth.

From The Wall Street Journal ● Sep. 1, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall

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