selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

The home’s very specific branding, once thought to be a selling point, limited its appeal to wealthy superfans, rather than typical luxury buyers.

From MarketWatch • Jun. 3, 2026

In China’s new retail race, speed is the selling point.

From Barron's • May 23, 2026

One selling point for geothermal energy is that it is an always-available “baseload” power, unlike more-intermittent sources such as wind and solar.

From The Wall Street Journal • May 23, 2026

Affordability is a huge selling point, but nowadays mitumba is no longer reserved for the poorest customers.

From BBC • May 23, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall