selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Their selling point was their ability not only to lift great weights but the precision with which they could move them.

From BBC

Scotland officials make the alignment and communication between Gregor Townsend's senior side, national second-string and age-grade teams and the country's two professional outfits a selling point to prospects.

From BBC

Reducing tiredness has become a key selling point for these plane makers.

From BBC

One selling point to investors was Luckey’s connections, which were seen as potentially helping pave the way for approval of a national charter.

From The Wall Street Journal

In attracting players, City have leaned heavily on the unique selling point of working with Guardiola.

From BBC