selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

The startup’s Droids, autonomous AI coding agents, can switch between various AI models, a key selling point for enterprise customers.

From The Wall Street Journal • Apr. 16, 2026

While A.I.’s selling point is its ability to quickly take care of otherwise-time-consuming tasks, the Harvard Business Review recently found that this feature only ends up intensifying employee workload, not reducing it.

From Slate • Apr. 9, 2026

But for lawmakers who are unconvinced, one possible selling point is that the need for this program may be temporary.

From Los Angeles Times • Apr. 3, 2026

ExpressVPN’s main selling point is privacy and security.

From Salon • Mar. 13, 2026

That was another selling point of the basement bathroom.

From "Middlesex: A Novel" by Jeffrey Eugenides