selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

While A.I.’s selling point is its ability to quickly take care of otherwise-time-consuming tasks, the Harvard Business Review recently found that this feature only ends up intensifying employee workload, not reducing it.

From Slate • Apr. 9, 2026

But for lawmakers who are unconvinced, one possible selling point is that the need for this program may be temporary.

From Los Angeles Times • Apr. 3, 2026

Tudor's arrival raised eyebrows all round, with his unique selling point supposedly his status as an impact coach with a capacity for getting quick results.

From BBC • Mar. 29, 2026

ExpressVPN’s main selling point is privacy and security.

From Salon • Mar. 13, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall