selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

At Interactive Brokers, VOO’s low fees are its main selling point.

From Barron's • Jun. 3, 2026

Now let’s get to the depreciation element, because this is the key selling point made to you.

From MarketWatch • May 26, 2026

Affordability is a huge selling point, but nowadays mitumba is no longer reserved for the poorest customers.

From BBC • May 23, 2026

The startup’s Droids, autonomous AI coding agents, can switch between various AI models, a key selling point for enterprise customers.

From The Wall Street Journal • Apr. 16, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich