selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

---

Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

In attracting players, City have leaned heavily on the unique selling point of working with Guardiola.

From BBC

Boosters started touting selling points such as better weather than their fog-locked neighbor.

From The Wall Street Journal

But the fact that neither company is a megacap could be a good selling point; lately, small-cap stocks have started to outperform their larger rivals.

From Barron's

One of the potentially biggest selling points for the systems is that they don’t require water, which will enable data centers in spots where water is scarce.

From Los Angeles Times

The government's "hands are tied when it comes to financially supporting nuclear power, unless it's willing to go back on one of the main selling points", Koppenborg says.

From BBC