selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

In China’s new retail race, speed is the selling point.

From Barron's • May 23, 2026

One selling point for geothermal energy is that it is an always-available “baseload” power, unlike more-intermittent sources such as wind and solar.

From The Wall Street Journal • May 23, 2026

While A.I.’s selling point is its ability to quickly take care of otherwise-time-consuming tasks, the Harvard Business Review recently found that this feature only ends up intensifying employee workload, not reducing it.

From Slate • Apr. 9, 2026

His unique selling point, in an appointment that smacked of panic from Tottenham's hierarchy, was that he had a chequered coaching career but a record of having the sort of instant impact the club required.

From BBC • Mar. 29, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall