selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

---

Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

While that has been a major selling point of electric cars and hybrids for years, some consumers have been reluctant to ditch their gas guzzlers.

From MarketWatch

Lately, what had been the firm’s chief selling points are becoming vulnerabilities.

From The Wall Street Journal

Typically, among the selling points for such investments are the chance for quicker returns and better liquidity.

From The Wall Street Journal

The fact that Nvidia looks less expensive at a $4.7 trillion market value is, for some, not enough of a selling point.

From The Wall Street Journal

"If people saw it and they immediately knew it was fake, then they would just scroll. The selling point of generative AI models is that they look real," RadialB tells me over the phone.

From BBC