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semantic differential

American  

noun

Psycholinguistics.

  1. a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good–bad or strong–weak.

Etymology

Origin of semantic differential

First recorded in 1950–55

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.