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First-party data allow also for sequential targeting, which is a marketing technique that uses a sequence of ads to tell a story and convince the audience to convert over time, across different devices.
The creatives used for sequential targeting should have the same look and feel so that the consumer feels familiar with them and also recalls the brand’s image but should be evolved as we walk down the funnel.
It has been observed that awareness can be vastly increased through high impact sequential ads.
The sequential tactic is highly effective as most consumers use multiple digital devices before making a purchase or using a service.
Such “sequential molting,” they say, suggests that Microraptor was an adept and frequent flier.This dinosaur may have shed its feathers like modern songbirds|Carolyn Gramling|July 16, 2020|Science News
It gives you a mixture of sequential number questions, synonyms, and odd-one-out pictures.
So he began hunting for sequential issues, finding packs of Spider-Man, Steel, and Hawkman along the way.The Rise of Superhero Therapy: Comic Books as Psychological Treatment|Alex Suskind|February 17, 2014|DAILY BEAST
The four events have been sequential: Iowa, New Hampshire, South Carolina, and Florida.Gingrich’s Biggest Enemy May Be His Lack of Organization|Rich Galen|January 29, 2012|DAILY BEAST
They have been assigned sequential letters A-L, and hyperlinks are provided to facilitate inspection of the note.A short history of Rhode Island|George Washington Greene
Plate 26 suggests the sequential progression of steps leading to the potter's working drawing.
They merely suggest technical guidance, in order that his progress may be sequential and fitted to his increasing skill.
Any two event-particles on a point-track are sequential, so that they cannot lie in the same moment.The Concept of Nature|Alfred North Whitehead
Where there is such a lack of agreement, it will not be easy to map out a sequential course of study that will satisfy everybody.College Teaching|Paul Klapper