service mark

American  

noun

1. a proprietary term, such as Blue Cross and Blue Shield, American Express, or Planned Parenthood, that is registered with the Patent and Trademark Office. SM

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Etymology

Origin of service mark

First recorded in 1945–50

Example Sentences

Please direct any questions, complaints or claims related to the Services or your use of the Services, or requests to use a copyrighted work or trade or service mark right to [email protected].

From Slate • Jan. 23, 2017

Mr. Rogg registered Malibu Model as a service mark for his treatment plan.

From New York Times • Sep. 13, 2013

It is a registered service mark that refers, more or less, to a process for getting to the bottom of things.

From New York Times • Dec. 25, 2010

And though it’s often seen with a small initial r, it’s supposed to be capitalized as a registered service mark owned by the National Association of Realtors.

From "Woe Is I" by Patricia T. O'Conner