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microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

microtargeting

Foreshadowing the microtargeting of the Facebook era, Shimer recounts how Italian-Americans were encouraged to participate in a huge letter writing campaign.

From New York Times ● Jun. 30, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

For just a few dollars, they can enjoy the immense reach of social media and their precision tools for microtargeting users by demographics, location, preferences, or political persuasion.

From Slate ● Nov. 15, 2019

Most citizens across the world seem to accept personalization, even microtargeting, in their economic lives.

From Salon ● Oct. 27, 2019

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023