microtargeting

American  

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

1. the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

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Example Sentences

See Examples For:

microtargeting

“If I’m seeing a completely different reality than you, whether it’s through influencers, AI or social media microtargeting, then it’s impossible to have a common basis for making decisions or choices,” he said.

From Los Angeles Times ● Oct. 29, 2026

Foreshadowing the microtargeting of the Facebook era, Shimer recounts how Italian-Americans were encouraged to participate in a huge letter writing campaign.

From New York Times ● Jun. 30, 2020

Since the Cambridge Analytica scandal, the political ads conversation has also been consumed by questions around a technique, known as microtargeting, which utilizes user information to enable precise ad targeting.

From Slate ● May 1, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

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