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servqual

British  
/ ˈsɜːvˌkwɒl /

noun

  1. marketing the provision of high-quality products by an organization backed by a high level of service for consumers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of servqual

C20: from serv ( ice ) 1 + qual ( ity )

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