sex up

verb

1. informal.
   tr, adverb to make (something) more interesting or exciting

   the BBC decided to sex up the book's title

Example Sentences

But director J.J. Abrams may have done the impossible: sex up the ultimate nerd franchise.

From The Daily Beast

When smarting under the faithlessness of women, he dashed off a copy of verses, in which he held the whole sex up to scorn.

From Project Gutenberg

"You'll pursue the fair sex up to the very brink of the grave, Van Pycke," grumbled Knapp.

From Project Gutenberg