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home brand

British

noun

Also called (in certain other countries): own brand.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  home-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The smart home brand is currently selling its 16.4-foot, colorful LED lights for just $19.99 on Amazon, which can illuminate and uplift the energy in your home.

From Los Angeles Times • Nov. 2, 2022

Searches online for “sell my house” have soared in the United States, rising 147 percent as of July, according to an analysis of Google Trends by luxury home brand Ruby Homes.

From Washington Post • Aug. 10, 2022

Why end this smart home brand when that smart home brand is slightly tarnished?

From The Verge • Oct. 1, 2021

Macy's built Martha Stewart into its No. 1 home brand after Stewart came out of prison in 2005 after serving time for lying about a stock sale.

From Reuters • Feb. 25, 2013

But we're not going to fill it out of our home brand.

From A Texas Matchmaker by Adams, Andy

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023