short and sweet

American  

[shawrt uhn sweet] / ˈʃɔrt ən ˈswit /

idiom

1. pleasantly brief and relevant.

   We're in a hurry, so make it short and sweet.

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short and sweet More Idioms  

1. Satisfyingly brief and pertinent, as in When we asked about the coming merger, the chairman's answer was short and sweet—it wasn't going to happen. This expression was already proverbial in 1539, when it appeared in Richard Taverner's translation of Erasmus's Adagia. Over the years it was occasionally amplified, as in James Kelly's Scottish Proverbs (1721): “Better short and sweet than long and lax.”

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Etymology

Origin of short and sweet

First recorded in 1540–50

Example Sentences

Eclipses are short and sweet; the longest possible total solar eclipse you could witness in 2024 is just under 4 and a half minutes.

From Salon

When Davis did arrive, he kept it short and sweet.

From Los Angeles Times

“Keep it short and sweet at the beginning,” she said.

From Los Angeles Times

"I think the one thing with TikTok that's different from any other app is the videos are short and sweet. You're able to engage with people, I feel, on a better level."

From BBC

Granted, it subsequently fell again, but investors are right to bet that the Fed's pivot may be relatively short and sweet.

From Reuters