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showrooming

American  
[shoh-room-ing] / ˈʃoʊˌrum ɪŋ /

noun

  1. the act or practice of visiting a brick-and-mortar store in order to view merchandise you plan to buy later online at a lower price.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Some customers browse online and then buy in stores, while others engage in "showrooming" - they check out products at a store and then buy online.

From Reuters • Sep. 26, 2016

He started seeing people in his store who were showrooming about 18 years ago.

From Seattle Times • Sep. 22, 2014

Do you personally partake in showrooming or price-matching or anything?

From Time • Oct. 10, 2013

As other retailers bemoan the fate of the high street and the well-publicised trend towards showrooming, it's an approach they may do well to emulate.

From The Guardian • Jun. 10, 2013

So, what else can retailers do about showrooming?

From Forbes • May 22, 2013

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