selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Another selling point is the line’s availability at Target and Walmart.

From Los Angeles Times

The ultimate selling point: Only Costco members have access to any deals it cuts, and they have money to spend on vacations.

From The Wall Street Journal

So the creative team instead relied on other selling points — namely, a hit filmmaker and a bankable star.

From Los Angeles Times

"The main selling point for me is the cases," he says.

From BBC

One of timber’s great selling points, its renewable nature, also means wood is less likely to be in persistently tight supply.

From Barron's