showrooming

American  

[shoh-room-ing] / ˈʃoʊˌrum ɪŋ /

noun

1. the act or practice of visiting a brick-and-mortar store in order to view merchandise you plan to buy later online at a lower price.

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Example Sentences

He started seeing people in his store who were showrooming about 18 years ago.

From Seattle Times • Sep. 22, 2014

In the case of retailers specifically it has also proven to be a great offense against showrooming, precisely because the prices are always changing.

From Forbes • Aug. 31, 2014

Do you personally partake in showrooming or price-matching or anything?

From Time • Oct. 10, 2013

As other retailers bemoan the fate of the high street and the well-publicised trend towards showrooming, it's an approach they may do well to emulate.

From The Guardian • Jun. 10, 2013

At the end of the day, implementing this blend of tactics will be what changes the in-store dynamic, elevates the customer experience and ultimately, minimizes the impact of showrooming.

From Reuters • Feb. 26, 2013