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societal marketing

noun
  1. marketing that takes into account society's long-term welfare
  2. the marketing of a social or charitable cause, such as an environmental campaign
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012