soft launch

British  

noun

1. the launch of a website in stages, with regular updating

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verb

1. (tr) to implement the soft launch of (a website)

Example Sentences

Since a soft launch begun on Jo Malone in October, online shoppers who used the tool made purchases at almost double the rate of those who didn’t, helping Estée Lauder achieve that rare unicorn in generative AI: a tool that actually drives top-line growth.

From The Wall Street Journal

As Borthwick's soft launch has shown.

From BBC

AppLovin gained 4.7% to $669.86 after the company, which provides monetization tools to mobile app developers, received two price-target hikes on Wall Street ahead of the soft launch of its self-serve Axon Ads Manager platform next month.

From Barron's

Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not many had heard of it.

From BBC

Tesco's avocado buyer Lisa Lawrence says social media had played a part in predicting the popularity of the tech's soft launch.

From BBC