soft launch

British

noun

the launch of a website in stages, with regular updating

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

verb

(tr) to implement the soft launch of (a website)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Customers were first able to visit the new New Jersey location almost a week before the official grand opening, and Wednesday morning drew a surprisingly large crowd, considering the word-of-mouth nature of the soft launch.

From Barron's • Mar. 25, 2026

Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not many had heard of it.

From BBC • Oct. 8, 2025

American Riviera Orchard enjoyed a brief celebrity-focused soft launch ahead of its intended debut last year.

From Los Angeles Times • Feb. 18, 2025

This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.

From Slate • Apr. 27, 2024

The soft launch of the first copy of 18 pages, costing Rs.

From Behind the News: Voices from Goa's Press by Various

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023