soft launch

British  

noun

1. the launch of a website in stages, with regular updating

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verb

1. (tr) to implement the soft launch of (a website)

Example Sentences

A new Target store’s soft launch in New Jersey saw an unexpected returns line due to a pricing error on a one-day promotion.

From Barron's

Customers were first able to visit the new New Jersey location almost a week before the official grand opening, and Wednesday morning drew a surprisingly large crowd, considering the word-of-mouth nature of the soft launch.

From Barron's

Since a soft launch begun on Jo Malone in October, online shoppers who used the tool made purchases at almost double the rate of those who didn’t, helping Estée Lauder achieve that rare unicorn in generative AI: a tool that actually drives top-line growth.

From The Wall Street Journal

As Borthwick's soft launch has shown.

From BBC

AppLovin gained 4.7% to $669.86 after the company, which provides monetization tools to mobile app developers, received two price-target hikes on Wall Street ahead of the soft launch of its self-serve Axon Ads Manager platform next month.

From Barron's