soft launch

noun

1. the launch of a website in stages, with regular updating

verb

1. (tr) to implement the soft launch of (a website)

Example Sentences

AppLovin gained 4.7% to $669.86 after the company, which provides monetization tools to mobile app developers, received two price-target hikes on Wall Street ahead of the soft launch of its self-serve Axon Ads Manager platform next month.

Read more on Barron's

Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not many had heard of it.

Read more on BBC

Tesco's avocado buyer Lisa Lawrence says social media had played a part in predicting the popularity of the tech's soft launch.

Read more on BBC

Nearly eight months after the fires, hundreds of community members braved the 95-degree heat for Sunday’s celebration and soft launch.

Read more on Los Angeles Times

Lawmakers from Maryland and Virginia issued a joint statement warning of “the soft launch of authoritarianism.”

Read more on Slate