soft launch
Americannoun
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a release of a commercial product to a limited audience to monitor the product's reception.
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Informal. a subtle reveal of a romantic or personal relationship without giving direct and unambiguous information.
verb (used with object)
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to make a commercial product available to a limited number of people before a wider release.
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Informal. to indirectly reveal or hint at a romantic or personal relationship.
noun
verb
Other Word Forms
Noun Inflected Forms
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
A new Target store’s soft launch in New Jersey saw an unexpected returns line due to a pricing error on a one-day promotion.
From Barron's ● Mar. 25, 2026
Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not many had heard of it.
From BBC ● Oct. 8, 2025
American Riviera Orchard enjoyed a brief celebrity-focused soft launch ahead of its intended debut last year.
From Los Angeles Times ● Feb. 18, 2025
This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.
From Slate ● Apr. 27, 2024
The soft launch of the first copy of 18 pages, costing Rs.
From Behind the News: Voices from Goa's Press by Various
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
