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sparky
/ ˈspɑːkɪ /
adjective
lively; vivacious; spirited
Other Word Forms
- sparkily adverb
Example Sentences
This year, Walmart added its own app-only shopping bot, Sparky, named not for a company dog but for its spark logo.
A ChatGPT-like feature that can summarize customer reviews, compare products and suggest items for various occasions, Sparky is part of Walmart’s effort to maintain its dominance in the retail industry as so-called agentic shopping begins to take hold.
The new ad format uses Sparky conversations “for brand engagement and personalized product recommendations,” according to a Walmart sales presentation seen by The Wall Street Journal.
Users were served a Sponsored Prompt on Walmart.com and when they clicked on the prompt, Sparky responded with an answer.
A click-to-buy ad for the product appeared below Sparky’s response, according to people familiar with the matter.
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