split run

American  

noun

1. a pressrun, as that of a newspaper or magazine, which is interrupted after the running of a specified number of copies to permit the substitution of type or of a cut, as in a keyed advertisement: a device for testing the relative effectiveness of different versions of an advertisement.

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split run British  

noun

1. a divided print run of a periodical in which a number of copies contain advertisements not included in the rest, esp a Canadian edition of a US magazine which contains Canadian advertisements but no Canadian editorial content

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Example Sentences

The contract adds a PPO health insurance option, makes Juneteenth a paid holiday and caps the number of “split runs” drivers must work during the early morning and late in the day.

From Washington Post

The split runs down the middle of the bird simply because vertebrates develop in a bilaterally symmetrical way.

From New York Times

A split runs through the heart of the American presidency.

From Los Angeles Times

This split runs through all of German society.

From New York Times

A slot in the form of an arc of a circle is formed in the hub as shown, and a split runs from this arc into the bore.

From Project Gutenberg