split run
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noun
a pressrun, as that of a newspaper or magazine, which is interrupted after the running of a specified number of copies to permit the substitution of type or of a cut, as in a keyed advertisement: a device for testing the relative effectiveness of different versions of an advertisement.
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Question 1 of 7
Let’s start with some etymology: What are the origins of the typographical word “bracket”?
First appeared around 1750, and is related to the French word “braguette” for the name of codpiece armor.
First appeared in 1610, based on the French word “baguette” for the long loaf of bread.
First appeared in 1555, and is related to the French word “raquette” for a netted bat.
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Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021
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British Dictionary definitions for split run
split run
noun
Canadian a divided print run of a periodical in which a number of copies contain advertisements not included in the rest, esp a Canadian edition of a US magazine which contains Canadian advertisements but no Canadian editorial content
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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