split run


noun

a pressrun, as that of a newspaper or magazine, which is interrupted after the running of a specified number of copies to permit the substitution of type or of a cut, as in a keyed advertisement: a device for testing the relative effectiveness of different versions of an advertisement.

QUIZZES

HEED THE VOX POPULI, AND TAKE THIS WORD OF THE DAY QUIZ!

Test your memory on these verbal firecrackers from the week of June 29 to July 5!
Question 1 of 7
anchorite
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for split run

split run

noun

Canadian a divided print run of a periodical in which a number of copies contain advertisements not included in the rest, esp a Canadian edition of a US magazine which contains Canadian advertisements but no Canadian editorial content
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012