sponsored content

[ spon-serd kon-tent ]

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published:

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

Word History and Origins

Origin of sponsored content¹

First recorded in 1990–95

Example Sentences

Some abstained from running any sponsored content for advertisers on their properties, including their social accounts.

From Digiday

To ensure the sponsored content feels like an organic part of the overall piece, the host doesn’t follow a script, instead talking casually about what they like about the product and how they use it.

From Digiday

Transparency regarding data collection and any sponsored content is key, said Tiffany Johnson, director of data analytics and technology at Wunderman Thompson.

From Digiday

The bottom line is to be vigilant and deliberate about the kind of ads or sponsored content allowed on the platform.

From TechCrunch

First-party data can provide ad teams with “rich and nuanced data” on which types of ads and sponsored content are going to work best on which audience, Rosen said.

From Digiday

Can we talk about the new trend of “native” advertising and sponsored content?

From The Daily Beast

[T]he sharing of sponsored content is the centerpiece of BuzzFeed's business model.

From The Daily Beast