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Synonyms

sponsorship

American  
[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

  1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

    The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

  2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

    For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

  3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

    A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.


Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He sees community sponsorship going the way of the $32 billion-plus influencer marketing industry, with brands routinely linking up with multiple real-life groups to boost wider marketing campaigns.

From The Wall Street Journal • Apr. 13, 2026

The Boston Stadium - usually known as Gillette Stadium but whose name has to change for the tournament because of Fifa sponsorship reasons - is set to host seven World Cup matches including a quarter-final.

From BBC • Apr. 8, 2026

Major sponsors, including PepsiCo, Diageo, and Anheuser-Busch InBev, withdrew their sponsorship of the Wireless Festival.

From The Wall Street Journal • Apr. 7, 2026

Instead of direct pay from universities, athletes receive funds indirectly through NIL collectives, donors and sponsorship deals, which the school can broker.

From MarketWatch • Apr. 7, 2026

I hadn’t talked to Mr. Andrews in several months because my schedule had been chock-full of workouts and competitions, sponsorship appearances and media interviews.

From "Courage to Soar" by Simone Biles