sponsorship

American  

[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

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Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

Instead of direct pay from universities, athletes receive funds indirectly through NIL collectives, donors and sponsorship deals, which the school can broker.

From MarketWatch • Apr. 7, 2026

PepsiCo PEP 1.53%increase; green up pointing triangle pulled its sponsorship of a planned London music festival that booked Kanye West as the headline performer.

From The Wall Street Journal • Apr. 5, 2026

“Pepsi has decided to withdraw its sponsorship of Wireless Festival,” the company said.

From The Wall Street Journal • Apr. 5, 2026

But with the loss of boosts to commercial and sponsorship revenue for the next 12 months and beyond, there is no doubt the FAW will feel the pinch.

From BBC • Mar. 27, 2026

There wasn't time to write back and forth for legal sponsorship from Ruth.

From "What the Night Sings" by Vesper Stamper

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor