sponsorship

American  

[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

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Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

Despite its high profile sponsorship deals with the likes of soccer teams Manchester City and Borussia Dortmund, Puma was seen as an underperforming brand in the market.

From MarketWatch

He soon gained professional sponsorships that included the clothing brands The North Face and La Sportiva.

From Los Angeles Times

Instead of treating those sponsorships as ego trips for CEOs, he analyzed their usefulness in generating revenue for sponsors.

From The Wall Street Journal

Nike’s sponsorship deal with Waters could also signal future investments in the growing sport — which could be good news for investors who have watched the sports giant’s stock struggle over the past several years.

From MarketWatch

They earn more sponsorship revenue than any of their peers, thanks largely to Ohtani’s unrivaled popularity in the U.S. and Japan.

From The Wall Street Journal

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor