sportswashing

American  

[spawrts-wosh-ing, -waw-shing] / ˈspɔrtsˌwɒʃ ɪŋ, -ˌwɔ ʃɪŋ /

noun

1. an instance or practice of rehabilitating the bad reputation of a person, company, nation, etc., or mitigating negative press coverage with a sports event, or an appeal to unify and reconcile groups in conflict by celebrating fans’ shared love of a game.

   The cost of sportswashing, from building stadiums to other infrastructure investments, has been worth it to a regime with such an indefensible human rights record.

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Etymology

Origin of sportswashing

First recorded in 2010–15; sportswash ( def. ) + -ing ¹ ( def. )

Example Sentences

See Examples For:

sportswashing

But the huge purchases have also often drawn accusations of sportswashing - sponsoring or hosting sporting events to promote a positive public image and distract attention from human rights issues.

From BBC ● Aug. 4, 2026

Saudi Crown Prince Mohammed bin Salman appeared to acknowledge that criticism in a recent interview, saying that if sportswashing boosts the country’s GDP by 1%, it is a strategy he will continue.

From MarketWatch ● Jan. 12, 2026

Similar concerns over "sportswashing" - accusations of hosting big events to distract from these issues - have followed the Olympic announcement.

From BBC ● Jul. 16, 2024

“If sportswashing is going to increase my GDP by way of 1%, then I will continue doing sportswashing,” he said.

From Los Angeles Times ● May 2, 2024

Having already lured two of the sport’s biggest stars in Cristiano Ronaldo and Karim Benzema, the Saudis, amid allegations of sportswashing, are targeting a host of other high-profile players from Europe’s best leagues.

From Seattle Times ● Jun. 21, 2023