brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

See Examples For:

brand awareness

“Greater brand awareness, new platform partner wins and, potentially, a direct connection to the U.S. payment system would meaningfully improve Wise’s business,” they say.

From The Wall Street Journal ● Jun. 11, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times ● Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

U.S. firms can build brand awareness more easily and are stronger on the data security front.

From The Wall Street Journal ● Nov. 14, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times ● Nov. 14, 2025