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market research
market researchnounthe gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
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market-research
market-researchverb (used with object)to conduct market research on.
market research
1 Americannoun
verb (used with object)
noun
Etymology
Origin of market research1
First recorded in 1925–30
Origin of market-research2
First recorded in 1965–70
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
"It also provides an updated data set to help inform policy decisions and market research," she said.
From BBC ● Jul. 27, 2026
“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.
From MarketWatch ● Jul. 22, 2026
Developers tend to love using frontier models because “they simply work better,” said Philip Walsh, an analyst focused on software engineering at market research and IT consulting firm Gartner.
From The Wall Street Journal ● Jul. 17, 2026
Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.
From BBC ● Jun. 25, 2026
They ran it through their own market research protocol, called the Program Analyzer, which required audiences to push red and green buttons, recording their impressions of the shows they were watching.
From "Blink" by Malcolm Gladwell
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The chain reported a 6.5% increase in U.S. sales last year, compared with the limited-service sector’s average of 3.1%, according to market-research firm Technomic.
From The Wall Street Journal ● Jul. 17, 2026
Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.
From The Wall Street Journal ● Jun. 25, 2026
Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.
From Barron's ● Jun. 18, 2026
Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.
From MarketWatch ● Jun. 16, 2026
When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.
From "Blink" by Malcolm Gladwell
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.