Dictionary.com
Thesaurus.com
Showing results for market research. Search instead for stem-cell research.
Jump To:
  • market research
    market research
    noun
    the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
  • market-research
    market-research
    verb (used with object)
    to conduct market research on.
Synonyms

market research

1 American  

noun

  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.


market-research 2 American  
[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

  1. to conduct market research on.


market research British  

noun

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of market research1

First recorded in 1925–30

Origin of market-research2

First recorded in 1965–70

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

"It also provides an updated data set to help inform policy decisions and market research," she said.

From BBC Jul. 27, 2026

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch Jul. 22, 2026

Developers tend to love using frontier models because “they simply work better,” said Philip Walsh, an analyst focused on software engineering at market research and IT consulting firm Gartner.

From The Wall Street Journal Jul. 17, 2026

Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.

From BBC Jun. 25, 2026

They ran it through their own market research protocol, called the Program Analyzer, which required audiences to push red and green buttons, recording their impressions of the shows they were watching.

From "Blink" by Malcolm Gladwell

The chain reported a 6.5% increase in U.S. sales last year, compared with the limited-service sector’s average of 3.1%, according to market-research firm Technomic.

From The Wall Street Journal Jul. 17, 2026

Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.

From The Wall Street Journal Jun. 25, 2026

Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.

From Barron's Jun. 18, 2026

Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.

From MarketWatch Jun. 16, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training