sticker price

American  

noun

1. the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.

2. the retailer's full asking price of various other manufactured consumer items; list price.

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Example Sentences

He paid $23,991, plus $3,579 in sales taxes and mandated fees, for a vehicle that originally had a sticker price of $48,269.

From The Wall Street Journal

Using the $10,000 factory discount, Rohnke squeezed a Loveland, Colo., dealer for another few thousand dollars off an Ioniq 5 Limited with a sticker price of $51,300.

From The Wall Street Journal

He notes that GM sold more than 700,000 vehicles last year with a sticker price below $30,000.

From The Wall Street Journal

With car prices soaring, one man deploys dealer speak to talk down the sticker price on behalf of buyers: “You’re hiring a middleman to deal with the middleman to make the middleman more efficient.”

From The Wall Street Journal

There are also high borrowing costs, which he sometimes figures out for clients, too, after they have settled on the sticker price.

From The Wall Street Journal

Related Words

• list price
• price tag