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sticker shock

American  

noun

  1. unpleasant surprise on learning of an unexpectedly high price for an item.


Etymology

Origin of sticker shock

sticker ( price ) + shock

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But if you are used to paying low premiums for an older gas guzzler, you might get sticker shock.

From The Wall Street Journal • May 15, 2026

When gas prices surged in March, lower-income drivers tried to cut back, but they still felt the sticker shock.

From MarketWatch • May 6, 2026

The finances of larger companies are also suffering, while passengers face sticker shock from costs to travel.

From The Wall Street Journal • May 3, 2026

That sticker shock follows years of high inflation already weighing down wallets.

From Barron's • Apr. 22, 2026

“Maybe the sticker shock kind of started wearing off,” he said Sunday.

From Los Angeles Times • Apr. 14, 2026

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